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What price did you choose? The results

The results are now up from Record of the Day’s recent poll to find out prices paid for Radiohead In Rainbows album. Over 5,000 respondents were polled and £3.88 was the average price paid. Not a bad average I’d imagine considering 1.2 million downloaded the album. That’s £4.65m gross. With no advertising and marketing costs, the administration of the download delivery was probably their biggest cost.

Download the full report here >>

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