What price did you choose? The results

The results are now up from Record of the Day’s recent poll to find out prices paid for Radiohead In Rainbows album. Over 5,000 respondents were polled and £3.88 was the average price paid. Not a bad average I’d imagine considering 1.2 million downloaded the album. That’s £4.65m gross. With no advertising and marketing costs, the administration of the download delivery was probably their biggest cost.

Download the full report here >>

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Artists

Radiohead

Niall Byrne

Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the cohost of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, event curator and producer of gigs, parties & events.