The results are now up from Record of the Day’s recent poll to find out prices paid for Radiohead In Rainbows album. Over 5,000 respondents were polled and £3.88 was the average price paid. Not a bad average I’d imagine considering 1.2 million downloaded the album. That’s £4.65m gross. With no advertising and marketing costs, the administration of the download delivery was probably their biggest cost.
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