The results are now up from Record of the Day’s recent poll to find out prices paid for Radiohead In Rainbows album. Over 5,000 respondents were polled and £3.88 was the average price paid. Not a bad average I’d imagine considering 1.2 million downloaded the album. That’s £4.65m gross. With no advertising and marketing costs, the administration of the download delivery was probably their biggest cost.

Download the full report here >>