Bicep have announced a new label called Chroma to exist alongside their live-AV/DJ show of the same name.
Having announced a show at the Marquee in Cork, AVA, Forbidden Fruit, Coachella and London’s Finsbury Park and Brighton Beach this year.
‘CHROMA 001 HELIUM’ is a tune written for the live show, which Matt McBriar and Andy Ferguson say was “…written specifically for our London Ally Pally shows at the end of 2022. The show felt a little too sweet in certain sections and we wanted to add some more grit into the show”. As a result “HELIUM”, they say, stands out as being “a bit darker and more club-focused than most of our music we have released over the past few years. Although it’s actually a pretty fair representation of what we’re listening to and playing in our dj sets”.
Chroma also encompasses a unique visual identity created in collaboration with David Rudnick and his Terrain studio, alongside the label, events and live show.
“We do a lot of more heavy techno focused music, ambient and various other styles that don’t really fit into the “BICEP” sound, and which often never sees the light of day.”
More About Chroma
Renowned for their distinctive visual output, Bicep have also devised a new CHROMA visual identity, created in partnership with David Rudnick’s studio Terrain — who is currently working on the rebrand of Emirates Stadium (Arsenal) with Turner Prize-winning artist Jeremy Deller and Rueben Dagmoor, and has previously collaborated with the likes of Nike, The ICA and musicians including Evian Christ, Black Midi, Oneohtrix Point Never, RL Grime, and Katy Perry. The new identity includes a bespoke visual system and typography that will feature across all aspects of the CHROMA project, with fans given a first glimpse by the duo’s long-time BICEP LIVE visual collaborator Zak Norman, who incorporated it into the incredible light and laser show at Drumsheds. “We’ve been massive fans of David’s work for over a decade, since seeing his early flyers at clubs we attended,” they say. “We share a lot of the same inspirations in the design world and also grew up heavily influenced by rave culture, albeit on different sides of the water but with similar experiences. We really wanted to bring a unique language to CHROMA and having David’s experience along with his bespoke approach to design and typography felt a perfect fit.”
