I’ve already been berated on Twitter for being late to mention this one but knowledge is not a competition so in case you hadn’t got a chance to check out Kreayshawn, here’s your intro.
A quick back story: Kreayshawn is an Oakland, California 21 year old MC who’s down with Lil B, Soulja Boy and Odd Future. She directed some not-great handheld music videos and some not great songs to date. Then ‘Gucci Gucci’ hit about a month ago and took off. At first you’ll notice Kreayshawn and her White Girl Mob collective friend DJ L1L D3BB13’s silly style which the song advocates over that “Gucci Gucci, Louis Louis, Fendi Fendi, Prada” shit. After that, it’s game over as the song goes into earworm territory.
3 million views later and Kreayshawn has signed a deal with Sony’s Columbia Records.
Watch out for Left Brain and Jasper Dolphin of Odd Future in the video.
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005. He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Sunday Times, Totally Dublin, Cara Magazine, Red Bull and more. Niall is a DJ, co-founder of Lumo Club, event curator, Indie Sleaze club promoter, and producer of gigs and monthly listening parties & events in Dublin.
