I’m a little saddened that Marina chose the easy path for this song, the euphoric dance pop that’s so prevalent right now, the Guetta-isation of pop or whatever you want to call it. Marina’s voice has always been her chief asset but when it’s matched to music that is so generic, it’s hard to be so enthused. Marina clearly has a plan with her Electra Heart character and her voice is the standout here. There’s not much of that originality that drew me to her music in the first place, regardless of the song’s standard pop blush.
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the cohost of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, event curator and producer of gigs, parties & events.