New Order are launching a beer
New Order have had a fine year and half with the release of Music Complete so now they’re getting into the beer game by releasing a beer in the Autumn.
Stray Dog, named after a song on the recent album was made with Moorhouse’s Brewery in the UK and is described as a “premium 4.2% beer, a refreshing and clean tasting golden ale, with hints of citrus fruit and lychee, all balanced by a subtle bitterness. Brewed using American Cascade, Centennial and Willamette hops, with the finest English Maris Otter malt, it was developed by head brewer Dan Casaru at Moorhouse’s new $6.5 million state-of-the-art brewery after a series of tastings earlier this spring.”
It’ll be available on tap and in bottles in UK pubs later in September.
The beer will be launched officially at a special New Order-themed evening at The Sawyer’s Arms in Manchester on Sunday August 28th, from 7pm, with DJs and competitions to win special merchandise.
Maybe they’ll bring some cases to Electric Picnic?
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Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.