Oooh, new video for the infectious tune featured on our podcast yesterday from the one of the best live bands I’ve seen this year so far. Directed by Andrew Sloan. It’s from the forthcoming EP called Jupiter.(via MOKTB)
According to the director:
The concept behind the video was to extract and canonize the best and most recurrent elements from a typical hip hop video scenario; flashy dancers, big cars, intense focus on the artist, and a loose story line revolving around money and some sort of frivolous conflict. We took these motifs and stylized them in a way that was more relevant to the song whilst still keeping the feel of the video big, and flashy. The video should feel familiar, but with a certain layer of grit screwing up the picture. Please watch it 1,000,000 times and be sure to tell me what you think.