Smirnoff Sound Nation arrives at Stradbally for Electric Picnic this weekend, with an ethos of inclusion and the belief that the party is better when everyone is invited.
The Smirnoff Sound Nation stage wants to open up the world of live music to make more people feel welcome with an emphasis on accessibility, self-expression and shared experiences.
The music – Smirnoff Sound Nation at Electric Picnic
Returning to Electric Picnic this year, that ethos is in full flow with the music lineup majorly celebrating diverse homegrown and global curated talent, who reflect the diversity and vibrancy of today’s music culture.
Festival-goers can expect unforgettable performances from international headliners such as Gorgon City, Jungle, Effy and SHEE.
The Smirnoff Stage will also showcase grassroots DJs including Derv, Onai and Kayleigh Glynn who will each bring their unique sounds and vibe to the stage. Alongside this fresh energy of Irish DJs, the event will feature the dynamic winner of the Smirnoff Invites Competition – the brand’s first ever Irish artist contest, offering one rising DJ the opportunity to perform on the Smirnoff Stage at Electric Picnic.
What does inclusivity at Smirnoff Sound Nation at Electric Picnic look like?
The Smirnoff stage at Electric Picnic is a dance floor where everyone is welcome, celebrated, and free to express who they are.
A Stage built for everyone:
Smirnoff is setting a new standard for inclusive festival spaces. Designed with accessibility and equity at the forefront, the Smirnoff Stage includes:
- Boiler Room-style Stage Access which will also be wheelchair accessible
- Lowered bar countertops
- Haptic suits
- Wheelchair accessible lift to take guests to the top deck of the spirit bar
- Braille drink menus
- Sign language interpretation and screen captioning
- Accessibility queues
- Sensory-friendly features, including earbuds.
Beyond the physical space, Smirnoff is also committed to ensuring access at every level. This includes ticket giveaways aimed at making festival experiences available to more people, as well as partnerships with diverse and unique organisations that amplify underrepresented voices such as Gay Star news and Four Four.
In celebration of 25 years of Smirnoff ICE, the stage will also play host to the legendary Smirnoff ICE Queens, who will deliver high-energy, immersive performances that champion bold self-expression in all its forms.
This year also sees Smirnoff team up with District Magazine on a nationwide open call to decide who should take to the stage as part of the 2025 Smirnoff Collective.
Fans and communities across Ireland were invited to nominate collectives across Fashion & Beauty, Music, Performance, Arts and more.
The chosen Smirnoff Collective – Croí na Gaeilge – was added to the official lineup at Electric Picnic 2025.
Croí na Gaeilge
Croí na Gaeilge is creating spaces for people to speak and engage with the language in inclusive and modern ways. Through a multitude of avenues, Croí na Gaeilge makes learning Irish effortless and they’ll be present at the Smirnoff Stage at Electric Picnic throughout the weekend.
