Before their Malahide Castle gig last night, Arcade Fire’s Everything Now Twitter account posted instructions tied in to the band’s Creature Comforts single release on Friday, saying for fans to find some Creature Comfort cereal boxes (there’s a fake ad) and to tweet a pic of themselves to get into the afterparty.
So, the boxes turned up in places like Aungier, Fade and Camden Street and South William: Petland, that yellow internet café, Frank’s Butchers, The Rage record shop, Someneck guitars, Butler’s Chocolates and nearby by the Phil Lynott statue.
Some lucky pups even got up on stage and danced (and took selfies) with Regine and band.
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Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005. He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Sunday Times, Totally Dublin, Cara Magazine, Red Bull and more. Niall is a DJ, co-founder of Lumo Club, event curator, Indie Sleaze club promoter, and producer of gigs and monthly listening parties & events in Dublin.
