Direct quote from IN DUBLIN via MCD.
Hi:Fi Ireland Voted The Number 1 festival By In Dublin
“This festival is already legendary – and it hasn’t even taken place yet”“Ok, we’re just going to list some of the initial line up to Hi:Fi, and we think you’ll get the idea…The Prodigy, The Streets, Paul Oakenfold, Ian Brown, Tiga, Roger Sanchez…Have you imploded with excitement yet?
Eh, NO.
Who writes this shit?
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.
I’m sure they get some sort of sponsership deal from MCD for churning out such rubbish. Indublin strikes me as a lifestyle magazine for people who don’t really have a lifestyle outside of the friday/post-work drinks sessions in the likes of the Hairy Lemon, then a weekend of stressing over the accounts the boss has demanded on their desk for Monday morning. For such people, then yes, the Prodigy are probably the most exciting thing they can conceive.
Agreed, InDublin is that kind of redundant magazine. Nobody knows who reads it… somehow it just keeps chugging along. Probably because of their close alignment with brands and companies like MCD.