In conjunction with the album, he has own line of wearable items called the HiperAsia Collection; clothes with microchips that lead to a private website containing exclusive tracks, a 40 minute film and 3D environments to explore, with more coming over the next 2 years.
The emphasis on clothing is something that appears in the Canada-directed new video for new song ‘Comix’ with Mala Rodriguez as every time he touches someone he takes their item of clothing to his body. As ever with a Canada video the fun is seeing what they come up. Their last work was for the Tame Impala ‘The Less I Know the Better’ video and they previously made his NSFW ‘Bombay’ video.
HiperAsia is out on February 12th on Everlasting Records.
Please accept cookies to access this content
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.
Great to see him back. ‘Mis Hits’ was a good advance of the album as well. The video’s end with the eggs makes me think of a Catalan man, Salvador Dalí. Note that El Guincho lives in Barcelona, the city which inspired his tropical pop output. However, he is Canarian, from Las Palmas de Gran Canaria. Apparently his new sound is inspired by Madrid. His press note says ‘I was blown away and entirely fascinated by the place. After visiting I discarded almost all the material I had composed and started from scratch with the premise: how would that place sound if it were music? Hiperasia is Madrid in macro. Las Tablas, China City, the M-30, Dalian Wanda Group, the Edificio España. It means me adapting to a new and exotic way of life. Experiencing more the city, spending more time in its streets, an experience much less private than Barcelona.’