El Guincho’s new Canada-directed video is good and bonkers
In conjunction with the album, he has own line of wearable items called the HiperAsia Collection; clothes with microchips that lead to a private website containing exclusive tracks, a 40 minute film and 3D environments to explore, with more coming over the next 2 years.
The emphasis on clothing is something that appears in the Canada-directed new video for new song ‘Comix’ with Mala Rodriguez as every time he touches someone he takes their item of clothing to his body. As ever with a Canada video the fun is seeing what they come up. Their last work was for the Tame Impala ‘The Less I Know the Better’ video and they previously made his NSFW ‘Bombay’ video.
HiperAsia is out on February 12th on Everlasting Records.
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Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.