ELKIN use the power of pop to challenge gender roles on DIY (Premiere)

Off the back of performances at Ireland Music Week and We’ve Only Just Begun Fest, ELKIN are back with their third release of 2019. The Dublin duo make realised pop that blends indie influences and with sugary production and they have a serious eye for a huge chorus.

Today we’re premiering their new single and video ‘DIY’.

‘DIY’ sees the duo reckoning with prescribed masculinity against a backdrop of quaking bass and clicking percussion. Confronting lad culture, ELKIN call out toxic behaviours with a self-assured brashness. Their sugary sweet melodies and 80s synths lend the thematically heavy lyrics a poppy buoyancy and irrepressible infectiousness.

The video, directed by Carla Ryan and Ellen O’Mahony, offers a similar sugar-coating of gender-related interpersonal issues as the band meet their male counterparts against a neon pink party scene.

ELKIN play a sold-out show alongside Tolu Makay in Whelans this Saturday.

Kelly Doherty

---

Hey, before you go...

Nialler9 has been covering new music, new artists and gigs for the last 19 years. If you like the article you just read, and want us to publish more just like it, please consider supporting us on Patreon.

What you get as thanks in return...

• A weekly Spotify playlist only for patrons.
• Access to our private Nialler9 Discord community.
• Ad-free and bonus podcast episodes.
• Guestlist & discounts to Nialler9 & Lumo Club events.
• Themed playlists only for subscribers.

Your support enables us to continue to publish articles like this one, make podcasts and provide recommendations and news to our readers, and be a key part of the music community in Ireland and abroad.