ELKIN use the power of pop to challenge gender roles on DIY (Premiere)
Off the back of performances at Ireland Music Week and We’ve Only Just Begun Fest, ELKIN are back with their third release of 2019. The Dublin duo make realised pop that blends indie influences and with sugary production and they have a serious eye for a huge chorus.
Today we’re premiering their new single and video ‘DIY’.
‘DIY’ sees the duo reckoning with prescribed masculinity against a backdrop of quaking bass and clicking percussion. Confronting lad culture, ELKIN call out toxic behaviours with a self-assured brashness. Their sugary sweet melodies and 80s synths lend the thematically heavy lyrics a poppy buoyancy and irrepressible infectiousness.
The video, directed by Carla Ryan and Ellen O’Mahony, offers a similar sugar-coating of gender-related interpersonal issues as the band meet their male counterparts against a neon pink party scene.
ELKIN play a sold-out show alongside Tolu Makay in Whelans this Saturday.
