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Guinness Amplify puts €1 million into supporting emerging Irish music

Guinness Amplify puts €1 million into supporting emerging Irish music


Today, Guinness launched Guinness Amplify, a new programme which aims to support new and upcoming Irish bands and acts.

As an overview, Guinness Amplify will provide opportunities for bands in the fields of live performance, studio time, industry workshops and media coverage.

There are four strands:

Guinness Amplify Live

500 venues across Ireland will host gigs featuring bands who apply to before July 31st. The bands will be chosen by publicans with suggestions by the music industry panel.

Over the five weeks below, in each province, special guest performances from bands like Kodaline, Ellie Goulding, Walking On Cars and Daithí will happen in the pubs.

Guinness Amplify Live schedule Date
Leinster 11th September to 14th September, 2014
Ulster 18th September to 21st September, 2014
Connacht 25th September to 28th September, 2014 
Munster 2nd October to 5th October, 2014
Dublin 9th October to 12th October, 2014

Guinness Amplify Studio

60 days total recording time in studios around Ireland to rehearse or record for bands who participate in the live events. The allocation of studio time will be given to bands by the music panel (see below).

Guinness Amplify Workshops

There will be a series of music workshops around Ireland,developed and delivered by First Music Contact and will feature music industry experts. Places at the workshops will be offered to musicians on a first come, first served basis via

Guinness Amplify Live Stages

The music panel will then chose bands to play five showcase events in some of Ireland’s best venues in February 2015.

See Also
Morgana // Dublin Gig Guide

There is no public voting. There is no one winner, battle of the bands style-competitive element.


The Guinness Amplify panel includes, David Kitt (musician), Jonny Quinn (Snow Patrol), Nialler9 (that’s me), Sinead Troy (Music Industry consultant/IASCA) and Stuart Clark (Hot Press).

There’s a musician FAQ here for those thinking of applying.

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