It begins with a long car journey prelude. Our intrepid protaganist is led down an elaborate electronic-soundtrack rabbit hole. For over 60 minutes, we are treated to an iamamiwhoami (or is it Bounty now) concert / film / performance art piece. You’ve never seen anything truly like this. It’s a brilliant execution.
You have to applaud Jonna Lee and whomever else is involved in the project for sticking to what must have been the plan all along. After all, it was the audience and people like myself who called it a viral video series. To them, it was a slow unravelling and reveal of an artist.
Watch at http://towhomitmayconcern.cc. (Stream was only up for 6 hours)