Managing Creativity is a one-day seminar on Saturday February 27th in the Irish Writers Centre put together in association with Jim Carroll’s Banter talk series.
It’s all about managing, selling and marketing your own creative projects. The day features speakers like Bren B (Offset), myself (Nialler9), Angela Dorgan (First Music Contact), Penny Harte (RTE Radio) and Dave Morrissey (Facebook) and is chaired by Carroll.
Here’s the blurb:
For writers and artists, finishing the work is just the start of the creative process. In today’s digital driven and event focused environment, it can be challenging to disseminate your work and ensure it gets the exposure it deserves. With the help of guest experts from a range of artistic fields (e.g. literature, media, design), this one-day seminar will give participants a grounding in some of the key skills you’ll need to know to get your creative projects up-and-running.
Chaired by Jim Carroll (Banter and The Irish Times) there will be four panels in total covering topics including: setting up one-off events, getting your work into festivals, marketing, funding, finances and social media.
Starts: Sat 27 Feb
Time: 10.30am – 4.30pm
Duration: 1 Day
Cost: €80/€70 Members
(1) Do It Yourself: 10.30am – 11.40am
Sometimes the best way to manage and sell your own work is to do it yourself rather than wait for some manager, agent or publisher to take a chance on you. A look at the DIY option when it comes to events (the costs, the risks, the mechanics, the venues, the checklist and all the rest before you put tickets on sale), project management (who are the people you need on your side and how do you get the best out of them?), festivals (what are festivals looking for from artists and authors – and how do you convince them you have what it takes?) and fund-raising (writers and artists can’t live on fresh air so how do you gain access to money to get your project off the ground?).
Panel: Angela Dorgan (First Music Contact), Bren Byrne (Offset), Colm Keegan (Lingo)
(2) Meet the Media: 11.50am – 1.00pm
If you want more people to know about what you do, you need the media to amplify that message. That, though, is easier said than none. The people you need to reach in the mainstream media are also the people everyone else needs to reach too to get their message across.
So just how does the Irish arts media work and what the hell are they looking for? A conversation with those who commission arts features and reviews. Find out exactly what they’re looking for – and what they run a mile from.
Panel: Penny Harte (RTE Radio One Arena) & more TBA
(3) The Financial Nuts and Bolts: 2.00pm – 3.10pm
It may not be as exciting as writing your novel or putting on your own event, yet keeping the money matters in order is a must-do for all artists. We are joined by Gaby Smyth, a leading accountant and tax specialist operating in the arts sector, to give an overview of what you need to do. What kind of tax set-up do you need – limited company or sole-trader? What level of book-keeping do you need to maintain? What taxes, if any, are due and when?
Panel: Gaby Smyth in conversation
(4) The Social Network: 3.20pm – 4.30pm
Who needs to rely on the whims of mainstream media editors when you have your own Instagram account? It may be the easiest thing in the world to set up your own social media channels in the mornings, but managing and developing these takes time, effort and dedication. How do you work out if you’re more Facebook than Twitter? What do artists and writers need to know about Meerkat and Periscope? What does it take to create a successful social media campaign? Are you better off getting someone else to do this for you or is there value in projecting your own voice?
Panel: Niall Byrne aka Nialler9, Dave Morrissey (Facebook), Amy Herron (Irish Writers Centre)