, Listen to ‘Childhood’s End’ from SXSW highlight & new Matador signing Majical Cloudz Listen to 'Childhood's End' from SXSW highlight & new Matador signing Majical Cloudz | Nialler9
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Listen to ‘Childhood’s End’ from SXSW highlight & new Matador signing Majical Cloudz

, Listen to ‘Childhood’s End’ from SXSW highlight & new Matador signing Majical Cloudz

Majical Cloudz were one of my main highlights from SXSW (see my top 20). Their brilliant live show was intense with Devon Welsh’s piercing gaze and dark-edged lyrics set to Matthew Otto’s gossamer productions.

First single and free download ‘Childhood’s End’ showcases that heavy weight subject matter with the opening line “someone died / gunshot / right outside / your father / he is dead / I see him / in my head,” while a brooding minimal electronic arrangement works its way around the listener. It’s taken from their album Impersonator out on Matador Records on May 17. Welsh explains their minimalist approach:

In the last few years there’s been a massive explosion of amazing music made with computers, samplers and other electronic equipment. The possibilities became nearly endless and musicians indulged those possibilities. I love that kind of music but it also started to overwhelm me. I wasn’t cut out for the maximalist expressions of that style. So I took a break from music, and when I started again it was to make music that barely existed and felt like stillness more than movement. Where the songs could be more about humanness. I love all forms of electronic music, techno, house, rave, hip-hop, but I never want to feel like the music I’m making is just about stylistic play. The easiest way for me to do that is try to make something without obvious movement; where the music isn’t overstuffed sonically or referentially, it’s emptied out as much as possible. So the vision for Impersonator was to communicate a lot with as little as possible. It’s not meant to energize and turn you out to the world, it’s meant to do the opposite; it’s more like a cocoon.



‘Turns Turns Turns’ also features on the record.


Impersonator Tracklisting

01. Impersonator
02. This Is Magic
03. Childhood’s End
04. I Do Sing For You
05. Mister
06. Turns Turns Turns
07. Silver Rings
08. Illusion
09. Bugs Don’t Buzz
10. Notebook

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