With the announcement of a second album Dream Big, Soda Blonde release a new music video for the single ‘Bad Machine’.
Dublin band Soda Blonde have shown ambition in the visual realm before with a four-part music video series for songs from their first album Small Talk.
The band’s guitarist and director Adam O’Regan made the video for new single ‘Bad Machine’ based off the idea of things breaking and malfunctioning.
“For this video we wanted to explore the idea of ‘malfunction’. In an age of increasing automation, artificial intelligence etc, it’s easy to imagine the many ways things could go awry. But also, we just wanted to break stuff! Our talented & hardworking production designers built the set in 2 days and we destroyed it in 10 mins of 16mm film.”
“We can be slaves to our own impulses,” says guitarist and director Adam O’Regan of the song. “This idea that ‘every part of me is a bad machine breaking everything all the time, every part of me has been wired to repeat, I’ve got a bad desire by design,’ it’s this idea of recognising that this is just a part of who you are and going with that; but it’s a double- edged sword. Sometimes taking a chance, being spontaneous and taking a risk – they’re not always the safest moves to make, but that propensity to dare is what makes us great. We wouldn’t exist without it.”
Video Credits:
Dream Big is out September 8th.
Directed & Edited by Adam O’Regan
Director Of Photography: Ronan Nissenbaum
1st AC: JP Quill
Steadicam/Camera Operator: Akhilesh Patel
Lighting: Conor Biddle
Best Boy: Aidan Whelan
Production Design: Ellen Kirk
Art Direction: Saoirse O’Shea
Standby Props: Aaron Hegarty
Art Department: Jack Halpin
Hair & Make-Up: Jessie Whelan
Costume: Jean O’Reilly
Sound Design: Otavio Bertolo
VFX: Callum O’Brien
Colour: Adam O’Regan
Special thanks to John Gunning and Tina Robinson
Dream Big is the title of the record, and the band say it’s also a mantra…
“… a mission statement from four lifelong friends. It’s their promise to themselves, and a message to all who come along for the ride: A reminder that life is precious, fragile, and fleeting, so we might as well dream big and hold nothing back.
Dream Big is out September 8th.
DREAM BIG TOUR 2023
Wed 22 Nov – The Lexington, London
Fri 24 Nov – Roisin Dubh, Galway
Sat 25 Nov – Dolans Warehouse, Limerick
Sun 26 Nov – Connollys Of Leap, Cork
Thu 30 Nov – Cyprus Avenue, Cork
Thu 07 Dec The Black Box, Belfast
Fri 08 Dec – Spirit Store, Dundalk
Thu 14 Dec – Vicar St, Dublin
