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Soda Blonde’s new music video was inspired by military sponsorship of SXSW festival

Soda Blonde’s new music video was inspired by military sponsorship of SXSW festival

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Soda Blonde

Soda Blonde’s new music video is for ‘Why Die For Danzig and was directed by the band’s own Adam O’Regan and “challenges viewers to reconsider the intricate web of Western involvement in warfare.”

The track is from the band’s 2023 album Dream Big, and is on a fitting theme in the wake of the Irish band being one of the artist’s who cancelled their appearance at SXSW in protest at the festival’s military sponsorship.

“In our latest music video for ‘Why Die For Danzig,’ we challenge viewers to consider where Western involvement in warfare starts and ends. The video uses the setting of a commercial photoshoot to introduce a narrative that slowly unveils deeper and darker implications.”

“The conception of the project was born out of our decision to withdraw from SXSW, prompted by our stance against the festival’s links to weapons manufacturers and the military. Proudly funded by our members club, this video represents a significant milestone in our journey as independent artists.”

Faye O’Rourke.

The Soda Blonde Members Club, launched in August 2023, is an exclusive, subscription-based community designed to offer a direct connection between the band and its most dedicated fans. Members enjoy unique benefits such as access to unreleased music, exclusive behind-the-scenes content, and direct involvement in funding special projects. The club reflects Soda Blonde’s commitment to a fan-centered approach, promoting a sustainable model of engagement that empowers both the artist and their audience.

Soda Blonde Live Dates

MAY 4 – Stag & Dagger, Edinburgh, Scotland

MAY 5 – Stag & Dagger, Glasgow, Scotland

See Also

MAY 18 – Townhall Arts Space, Cavan, Ireland

AUG 3 – All Together Now 2024, Portlaw, Ireland

AUG 30 – Noorderzon Groningen 2024, Groningen, Netherlands

AUG 31 – Bruis 2024, Maastricht, Netherlands


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