He goes by the name of SOHN (pronounced Sonn). His track ‘The Wheel’ was enough to set things in motion (SORRY EVERYONE I COULDN’T HELP IT) with its percussive electronic production and SOHN’s delicate vocals. The Vienna-based London musician then picked up plaudits at SXSW this year and he’s down on the Longitude lineup as, probably, a result. ‘Bloodflows’ keeps up the high-quality. The heartfelt song is released on a 12″ on 4AD in June and the video, by Christian Pitschl is an only gorgeous clip of a lone woman, actress Nadja Langer in various shots taken in the Bavarian Alps between Germany and Austria.