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Watch Holly Herndon’s trippy digital video for ‘Chorus’
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Watch Holly Herndon’s trippy digital video for ‘Chorus’

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Thursday, January 23, 2014

http://vimeo.com/84420787

Holly Herndon’s music is not for everyone. It’s studious, probing and abstract. Her most well-known track to date, ‘Movement’ had a video that gave the song purpose. It’s the same here for the video for ‘Chorus’, a track recently released on 12″ through RVNG Intl.

Director Akihiko Taniguchi uses the mechanisms of modern technology (Skype, file windows, visual artefacts, 3D modelling tools) to create a quiet surveying of the average digital workstation, tilted and corrupted and then infiltrated by modern tools and panned around an odd digital trip. That you’re probably watching the video sitting at a similar desk is part of the point, but for the most part, this is just a wonderful juxtaposition of music and visual.

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Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.