It used to be easy. When a musician wanted to send their music to a radio show or journalist, they’d get the relevant address, stick it in an padded envelope and send it in the post.
But the internet complicated that system and now some people prefer digital (me, my laptop doesn’t even have a CD drive) and some prefer a mix of CDs and files or CDs-only. Everyone likes vinyl though.
The problem with digital delivery is that everyone prefers it differently. I prefer streaming first, download second as I explain on my contact page.
Meanwhile, major labels and big independents already have a digital system in place, but what about the little guys?
Yangaroo Music Ireland is a digital delivery service aimed at bringing in a standard system for digital delivery for independent artists.
Yangaroo are inviting members of the Irish media: radio, TV, blogs and press to register to receive future music releases on the platform before a wider industry release in September. Thanks to Independent Broadcasters of Ireland (IBI), all independent radio stations are pre-registered and Nialler9 is on there too.
It’ll mean Irish music releases streamlined in one place so it’s easy to keep track of what is actually being released – figuring out Irish music release schedules is haphazard and some dumb luck to get it right.
Yangaroo offers Broadcast quality audio, high resolution photographs, press releases, tour dates, and social media links in one place. It is in use in Canada, the USA, South America, Australia and New Zealand. Artists will pay a small fee to use to service to send out releases and there’s the possibility to service international media too.
The first thing available on the service will be a speech by President Michael D. Higgins on Irish music and creativity.
Yangaroo was made possible by a capital grant,by Minister Jimmy Deenihan, the then Minister for Arts, Heritage and the Gaeltacht which was followed through by current Arts Minister Heather Humphreys and her team at the Dept. of Arts, Heritage & the Gaeltacht.