I gave a talk last night about Music In The Digital Age for Budweiser’s Future Sounds project and one of the things I talked about was using cheap digital tools to your advantage. When it comes to music videos, they don’t have to cost the world and a bit of ingenuity goes a long way. The video for alt-rock Dublin band Clockwork Noise’s ‘The Tourist’ is a good example. Shot through the use of a head-mounted camera or a goPro-style device, it features underwater and band performance shots. Nice and simple, it gives an overall good impression of the band’s song.
You can listen to their album Whethermachines here.
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005. He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Sunday Times, Totally Dublin, Cara Magazine, Red Bull and more. Niall is a DJ, co-founder of Lumo Club, event curator, Indie Sleaze club promoter, and producer of gigs and monthly listening parties & events in Dublin.
Great talk last night, its a great fillip for bands to get information like that! A/V context is so important….it can show the creativity of a band in other ways besides the songs. Clockwork Noise has a new fan!