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Comfort Fit’ is the new video from Evvol’s recent EP Physical Luv which arrives with a sweet video shot with Wilkosz&Way on DV cam inspired by fashion photographer Steven Meisel’s notoriously uncomfortable and subsequently banned Calvin Klein ad campaign from 1995 (see below).
Evvol conceived the video to talk comfort and awkwardness with the people in the Berlin queer scene.
“Where are you from? I’m from the internet.”
Evvol’s Julie Chance, who directed the video said of the video:
“We wanted to create a video depicting our own community and exploring the idea of what comfort means to us. Filmed over a day in autumn, we invited a group of friends and acquaintances from Berlin to create a video depicting our own community and exploring the idea of what comfort means to us. Ranging from topics of identity and social acceptance to moments of humour and humility, the video is a selection of outtakes from that day which encompasses everything the song is about”
Remixes from Panorama Bar’s Steffi (Ostgut) and Dexter are out next month.
Here’s the ad which inspired the video: