IMRO sponsored international gender balance initiative Keychange has been granted €1.4million funding from the European Union’s Creative Europe programme. The new programme will run from September 2019 to September 2023 and more details of the next phase of the programme will be revealed next month at Reeperbahn Festival.
Keychange focuses on talent development and opening up opportunities for female, trans and non-binary musicians and innovative industry professionals in the area. Since launching in September 2017, 250+ international music organisations have made the Keychange pledge towards achieving a 50/50 gender split across line-ups, conferences and commissions by 2022.
This next phase of Keychange will be led by Reeperbahn Festival working closely with PRS Foundation (UK), Musikcentrum Öst (Sweden), Iceland Airwaves (Iceland), Tallinn Music Week / Shiftworks (Estonia) and BIME Festival (Spain). The initiative has expanded with new partners in Ireland Music Week (Ireland), Oslo World Festival (Norway), Linecheck Festival / Innovation Hub (Italy), and SACEM (France) and is also receiving sponsorship from Gorwelion Horizons, SOCAN, Soundcloud, STIM, STEF, IMRO, GEMA, Songtrust, Fundacion SGAE, Factor, British Council, Ableton, Smirnoff Equalizer, and Roskilde.
Find out more about Keychange here.