It begins with a long car journey prelude. Our intrepid protaganist is led down an elaborate electronic-soundtrack rabbit hole. For over 60 minutes, we are treated to an iamamiwhoami (or is it Bounty now) concert / film / performance art piece. You’ve never seen anything truly like this. It’s a brilliant execution.
You have to applaud Jonna Lee and whomever else is involved in the project for sticking to what must have been the plan all along. After all, it was the audience and people like myself who called it a viral video series. To them, it was a slow unravelling and reveal of an artist.
Watch at http://towhomitmayconcern.cc. (Stream was only up for 6 hours)
You can now buy the audio from iTunes. Videos up on Youtube still.
Check this Facebook page or this fansite for more links
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.
It was amazing
Great post!! And thanks for posting the new song. God, I love iamamiwhoami sooooo much. I feel blessed and joyful to be part of the whole experience. They’re everything you could ever want in an artist – creative, mysterious, great music, great visuals, the whole damn package!
The music is just ok for me, but the execution has been amazing.
All kinds of amazing 🙂
Like a Kate Bush live show ,directed by David Lynch!
really really really really really great
How can I get my hands on that HQ file??
The audio is for sale on iTunes. The video is up in parts on Youtube.