Clever boys. I have been hoping that a band would take the album-release process and turn it on its head and Radiohead are the only band I can see who have the comfort to do it (Plus they hinted at it).
In Rainbows is available from this website as a digital download, which YOU DECIDE HOW MUCH YOU WANT TO PAY FOR IT from the 10th of October. It will also be available in a Discbox which includes the album on CD, 2 x 12″ Vinyls, a second enhanced CD, artwork and lyric books in a hardback case for the price of £40. The album download is also included. An impressive spread on Radiohead’s behalf and one, seemingly without any record label backing.
Update: I think this pretty much sums it up:
“What Radiohead are doing is leaking their own album, two months before its physical release — same as everything else does — but they’re turning it into an event and a moral decision about whether you should pay for that leak or you should just steal/take it/sample it and maybe buy it later, whatever you want to call it. And they’ve enticed people to actually give them money for a leak in part by, at this moment, setting up this deluxe product as your only other choice to pay for their music. Pretty clever.
“So Far, it is only available from this website”– so the idea is that eventually they will ship regular CDs, eh? Well, I would guess that is going to happen on 12/3, same as when those who ordered the huge package get their shit. No idea if a label will be involved, and it already hints that the CD will be in stores of some kind.”
Scott, Pitchfork on Elbo.ws forum
CD 1 AND VINYL
ALL I NEED
HOUSE OF CARDS
JIGSAW FALLING INTO PLACE
DOWN IS THE NEW UP
UP ON THE LADDER
BANGERS AND MASH
4 MINUTE WARNING
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the cohost of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, event curator and producer of gigs, parties & events.