Taken from Rejjie Snow’s Rejovich EP, this is the video by Jamie Delaney for ‘Snow (My Rap Song)’.
The concept of the tongue in cheek video – directed by ‘Lost in Empathy’ collaborator and fellow Dublin resident, Jamie Delaney and shot in Paris – is built around the lyrics of the track; subverting the typical clichéd lyrics in rap music. As the title suggests, this is Rejjie’s interpretation of a ‘rap song’. The video follows a petulant Rejjie on a school trip, playing video games in an arcade, walking around Paris, dreaming of a life as a rap star.
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.
