Saw this on IQ Content’s blog
Ladies and Gentlemen, the i.Beat blaxx MP3 player.
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005. He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Sunday Times, Totally Dublin, Cara Magazine, Red Bull and more. Niall is a DJ, co-founder of Lumo Club, event curator, Indie Sleaze club promoter, and producer of gigs and monthly listening parties & events in Dublin.
I think that the player is actually called “TrekStor blaxx”. But I could be wrong..
http://gizmodo.com/gadgets/oops/trekstor-renames-ibeat-blaxx-after-a-bit-of-self+flagellation-293667.php