As Dublin remains closed, with many other parts of the world, the appeal of the city’s character and magic has never been greater. Empty streets and closed pub fronts are stark reminders of the laughter and late nights the Irish capital is celebrated for. The camaraderie amongst strangers spilling onto the streets and, of course, a sing along – which often heralds a few choruses of ‘The Auld Triangle’, popular with generations of Irish revellers and beyond.
Originally penned by Dickey Shannon of the Liberties, the ballad was popularized after featuring in Brendan Behan’s 1954 play The Quare Fellow and, later, being adopted by the infamous Irish group, The Dubliners. The iconic chorus has been bookended with fresh verses from Tebi Rex with musings and memories of life in modern day Dublin, and what many Dubliners are longing to return to soon.
Irish whiskey is enjoyed all over the world and its popularity continues to increase. ‘The Auld Triangle’ is an anthem to generations of Irish people and often one of the first songs to be enjoyed by a full pub at the end of a night, regardless of where you find yourself in Ireland or abroad. The video, directed by Slack Press, stars Kildare-based artists Matt O’ Baoill and Max Zanga (of Tebi Rex) meeting for a drink along the banks of the Royal Canal, a go to for Dubliners in ‘warmer months’ (a term used sparingly on the island). The video also features The Tenters, a historic community in Dublin 8 beside the DLD distillery, that was birthplace to Ronnie Drew – one of the founding members of the Dubliners.
The hip-hop duo drew inspiration from the Dubliner’s new look. Dreamt and distilled in the heart of the Liberties district of Dublin, the bottle was created by an all-Irish team to focus squarely on the brand’s past and what modern Dublin represents. It isn’t changing what’s inside the bottle, rather giving it a fresh look. The new logo and bottle design forgo traditional packaging in favour of an updated contemporary look and feel.
The new Dubliner Irish Whiskey look will include the core range: a 3-year-old blended whiskey aged in bourbon casks & The Dubliner Whiskey & Honeycomb liqueur.