When it comes to digital effects in videos, most directors, special effects and production people prefer to use the techniques for subtle tricks or realistic augmentation. Not Alan Butler. His work has always had a hyper-real consistency to it that prefers mind-bending, reality-altering and the creation of something unique through colour, distorted sources and by using those effects in a different way.
So it comes to no surprise that Butler’s video for the little xs for eyes excellent single ‘Love Gets Lost’ does exactly that, be creating a head-spinning unreal place for the band to perform where reality doesn’t really get a proper look in.
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the cohost of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, event curator and producer of gigs, parties & events.