When it comes to digital effects in videos, most directors, special effects and production people prefer to use the techniques for subtle tricks or realistic augmentation. Not Alan Butler. His work has always had a hyper-real consistency to it that prefers mind-bending, reality-altering and the creation of something unique through colour, distorted sources and by using those effects in a different way.
So it comes to no surprise that Butler’s video for the little xs for eyes excellent single ‘Love Gets Lost’ does exactly that, be creating a head-spinning unreal place for the band to perform where reality doesn’t really get a proper look in.
The band play, in reality, this Friday in Whelan’s @ Night Howl with Tell No Foxx and then, HWCH next weekend.
