Photo by James Goulden.

Photo by James Goulden.

…and some not so good ones ones.

When I’m asked why I go to Austin for South By Southwest, the answer is basically: to see as many new bands as possible. The festival features over 2000 bands playing over 10 days so I try take in as much as I can. You can see/read myself, Una Mullally, Finian Murphy and 45 Sound’s SXSW coverage over at Red Bull Ireland including some video interviews and sessions.And pick up Day & Night on Friday for an interview from SXSW with Little Green Cars from myself. On with the good stuff…

1. Autre Ne Veut

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I’d heard ‘Play By Play’, the anthemic leading track from Arther Ashin’s second album of the same name but the New Yorker’s band were beyond my expectations live. At the YVYNYL and Ears of the Beholder-curated MEGABLAAG party in Empire Control room, Ashin stalked the stage with a verve and purpose that got the crowd on his side. His raspy dramatics, his backing singer’s emotional support and the electronic leaning R&B songs were croonsome and infectious. Playing to a backdrop of slow-moving frame-artwork-featuring specially-prepared visuals, the entire set was performed as if it was soundtracking the climatic scene of a very dramatic movie. Epic pop in a new way. Get familiar and listen to the whole album.