Given that the glooming preview video/song ‘Observatory Destroyer’ is 19 minutes long, you can expect Popular Music is a tongue in cheek title of The Jimmy Cake’s work in progress fifth album, the followup to 2008’s Spectre and Crown.
A lot can and has changed since then. With members moving on and others joining, the 2012/2013 version of the band is an entirely different proposition to the elegaic orchestrations of Spectre & Crown. Popular Music will be released on 180g double vinyl with only 3 tracks on 4 sides of vinyl (?) clocking in at a whopping 72 minutes. The album will be accompanied by illustrations by Jack Teagle (his work is awesome) which are supposedly “darkly magnificent”.
The band have kicked off a Fundit to raise the €7500 for mixing, mastering and manufacturing. See the rewards and details. Sadly, the touted €1,000 reward of “all our shoes” isn’t real.

Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, club promoter, event curator and producer of gigs, listening parties & events in Dublin.
Oh, that reward is real alright. It just isn’t very good.
An ole link to the campaign would be handy.
Ha, indeed, https://www.fundit.ie/project/fund/popular-music-from-the-jimmy-cake