The electronic producer AG Cook has announced that after a decade of releasing innovative music through PC Music, that the label would cease releasing new music before 2023.
A statement reads:
2013-2023
After a decade of activity, 2023 will be PC Music’s final year of new releases. Following that, the label will be dedicated to archival projects and special reissues.
We have an undisclosed number of new albums and singles coming very soon.
For now, 10 x 10 minutes of content from the past, present & future.
Personal Computer Music forever.
The independent label PC Music was started by producer AG Cook and Paul Chisnall in 2013 and has released music from the likes of Hannah Diamond, Danny L Harle, and was closely aligned to the recently-deceased electronic music innovator SOPHIE, including QT – the SOPHIE, AG Cook and Hyd track called ‘Hey QT’.
SOPHIE was a visible trans woman known for being an affiliate to PC Music, even if they never released music on the label. Like AG Cook’s long creative relationship with Charli XCX, Sophie went on to produce big pop artists like Vince Staples, Kim Petras, Madonna, before tragically passing after an accidental fall in Athens in early 2021.
PC Music helped popularise the music that came to be known as hyperpop, an internet-lead movement of electronic music production that used pitch-shifted bright vocals over hyperactive fast beats, that often alluded to consumerism or advertising in its construction and presentation (‘Hey QT’ was also billed as “a conceptual energy drink”).
The music it often releases was avant-garde, big brash pop and experimental electronic and dance music, at once. Many tracks were initially posted on Soundcloud before being released on other labels like XL, Numbers and had a wider influence on pop music through remixes and affiliations with artists like Charli XCX. AG Cook serves as creative director and has produced many songs by Charli since 2016.
Other PC Music collaborators have included Caroline Polachek, Lady Gaga, Phoenix, Oneohtrix Point Never and MNEK. You can hear PC Music’s influence in the hyperpop music of American duo 100 Gecs.
The label posted a 1 hour and 40 minute mix of music it has released over the years to mark the news.
The history of PC Music, the most exhilarating record label of the 2010s, according to Dazed.
