YouTube has announced it’ll be adding links to live concert tickets on their platform through partners Ticketmaster, Eventbrite and See Tickets brings concert tickets to music fans on the platform in the UK and Ireland.
Official Artist channels will now see ticket listings for gigs in the UK and Ireland with a visible tickets button. The feature is a expansion of the ticketing integration first launched with Ticketmaster in the U.S> which has since been expanded with Eventbrite and rolled out across Canada, Australia and New Zealand. See Tickets has joined for the UK and Irish partnership.
This brings Youtube in line with Spotify and other platforms which already offer this feature through Songkick and Bandsintown integration.
Youtube is already one of the biggest streaming music platforms so this is good news for artists who mainly make their money in the live arena out of necessity.
Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005 . He is the cohost of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Cara Magazine, Sunday Times, Totally Dublin, Red Bull and more. Niall is a DJ, founder of Lumo Club, event curator and producer of gigs, parties & events.