I gave a talk last night about Music In The Digital Age for Budweiser’s Future Sounds project and one of the things I talked about was using cheap digital tools to your advantage. When it comes to music videos, they don’t have to cost the world and a bit of ingenuity goes a long way. The video for alt-rock Dublin band Clockwork Noise’s ‘The Tourist’ is a good example. Shot through the use of a head-mounted camera or a goPro-style device, it features underwater and band performance shots. Nice and simple, it gives an overall good impression of the band’s song.
You can listen to their album Whethermachines here.
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Niall Byrne is the founder of the most-influential Irish music site Nialler9, where he has been writing about music since 2005. He is the co-host of the Nialler9 Podcast and has written for the Irish Times, Irish Independent, Sunday Times, Totally Dublin, Cara Magazine, Red Bull and more. Niall is a DJ, co-founder of Lumo Club, event curator, Indie Sleaze club promoter, and producer of gigs and monthly listening parties & events in Dublin.
Great talk last night, its a great fillip for bands to get information like that! A/V context is so important….it can show the creativity of a band in other ways besides the songs. Clockwork Noise has a new fan!